Privacy Policy

Document effective May April, 2018 Your privacy is important to Midland Tyre services and maintaining your trust is paramount to us. We are fully committed to keeping your personal information safe. This privacy policy is intended to provide you with information about the personal information we collect and how that information is used and shared. We collect personal information about you when you access this website or when you use any of our products, applications or services (collectively our “Services”). This document also outlines our approach to compliance with the General Data Protection Regulation (GDPR) and all other relevant data-protection legislation.  It also sets forth your privacy rights. Please take a moment to familiarise yourself with our privacy practices.   We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy, and in some cases, we may provide you with additional notice (such as by adding a statement to the homepages of our website or mobile application or by sending you an email notification). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our information practices and the ways you can help protect your privacy. This privacy policy applies to the Services provided by Midland Tyre Services   Collection of Information Categories of Non-Public Personal Information Information You Provide to Us We collect nonpublic personal information you provide to us when you apply for a Midland Tyre Services account or when you communicate with us about your Midland Tyre Services account. The types of information we may collect include your name, address, phone number, email address, date of birth, bank account information, social security number, username, password, and any other information you choose to provide. Information You Provide to Us We may collect information you provide to us, such as your name, email address and any other information you choose to provide. For example, we may collect such information if you request an invite to join or eshot marketing special offers or if you enter into any contest or promotion. Information We Collect Automatically from our Services When you access or use our Services, we automatically collect information about you as follows:

• Log Information: We log information about your use of our Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.
• Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information. We may also collect other device identification information for the purposes of detecting and preventing fraud, including battery life, whether the device is moving and its camera capabilities.
• Location Information: We may collect your precise location information from your mobile device in accordance with the permission process set by your mobile device. Additionally, we may derive your approximate location from your IP address. Also, we have incorporated Google Maps into our Services, and you may consent to the collection of location information by Google Maps in connection with your use of this maps service. Any information collected via your use of Google Maps will be transmitted directly to Google and is not collected by us. Please refer to Google’s privacy policyfor details about their collection, use and sharing of this information. For information about how to disable the collection of location information from your device, please see “Your Choices” below.
• Stored Information: We may access information you have stored on your mobile device via our mobile app in accordance with the permission process set by your mobile device. For example, with your permission, we may access contacts from your device address book or photos from your device photo gallery.
• Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information on our Services and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that help us to improve our Services and your experience, see which areas and features of our Services are popular and count visits. For more information about cookies, and how to disable them, please see “Your Choices” below. We may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon.
• How We Respond to Do Not Track Signals: We allow Do Not Track browser configurations. We use cookies and other tracking technologies, and Do Not Track status may alter the available services with certain browsers, when these tracking functionalities are used to provide services. We do not alter the information our applications attempt to collect based on your Do Not Track configuration.

Use of Information We may use your information, including nonpublic personal information as follows:

• Provide, maintain and improve our Services;
• Provide and deliver the products and services you request, process transactions and send you related information, including confirmations;
• Verify your identity and prevent fraud;
• Send you technical notices, updates, security alerts and support and administrative messages;
• Respond to your comments, questions and requests and provide customer service;
• Communicate with you about products, services, offers, promotions, rewards, and events offered by Midland Tyre Services and others, and provide news and information we think will be of interest to you;
• Monitor and analyse trends, usage and activities in connection with our Services;
• Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;
• Process and deliver contest or promotion entries and rewards;
• Link or combine with information we get from others to help understand your needs and provide you with better service; and
• Carry out any other purpose for which the information was collected.

Midland Tyre Services is based in the Irelandand the information we collect is governed by EU law. By accessing or using the Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the EU and other countries. Your Choices Promotional Communications You may opt out of receiving promotional emails and text messages from Midland Tyre Services by following the instructions in those messages. Please note that if you opt out, we may still send you transactional or relationship messages, such as those about your account or our ongoing business relations. Location Information If you initially consent to the collection of precise location information by Midland Tyre Services or Google Maps within our mobile application, you may be able to subsequently stop this collection through your device operating system settings or through your online account settings. If either of these opt-out options are not available to you, you may also disable collection of this location information by following the standard uninstall process to remove our mobile application from your device. Cookies Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. Social Sharing Features Our Services include social sharing features for common social networks to let users share content. These features are served from third-party services that may serve their own cookies. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features. Analytics and Advertising Services Provided by Others We may allow others to provide analytics services on our behalf and to serve advertisements on our behalf across the Internet. These entities may use cookies, device identifiers, web beacons and other technologies to collect information about your use of the Services and other websites and online services, including your IP address, web browser, pages viewed, mobile network information, time spent on pages or in apps, links clicked and conversion information. This information may be used by Midland Tyre Services and others, to, among other things, analyse and track data, determine the popularity of certain content, deliver advertising targeted to your interests and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. Your mobile device may also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes. Please review the settings of your mobile device for more information. Security Midland Tyre Services takes reasonable measures to help protect all information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Additionally, Midland Tyre Services implements policies designed to protect the confidentiality and security of your nonpublic personal information, including a privacy protection policy for Social Security numbers. Midland Tyre Services limits access to your nonpublic personal information to employees that have a business reason to know such information, and implements security practices and procedures designed to protect the confidentiality and security of such information and prohibit unlawful disclosure of such information in accordance with its policies. Contact Us If you have any questions about this Privacy Policy, please contact us at: Midland Tyre Services Main Street, Borris-in-Ossory, Co. Laois, Ireland Tel. 0505 41102 Email: info@midlandtyres.ie